Friday, March 16, 2012

Google - Do No Evil!

Google, the most-used search engine on the world wide web, receives millions of queries each day through its various services. Be it lyrics of songs you are searching for or recipe of some far eastern dish, Google is there for your rescue. Google, has often been cited as an important milestone in the history of internet and it has definitely lived up to the motto of its founders "Do no evil."
What's in the name?
"Google" is actually the misspelling of " googol" which refers to the number represented by a 1 followed by one-hundred zeros. Since, Page and Brin the founders of Google were aiming at building very large-scale search engines the name suited them perfectly.
Google began in March 1996 as a research project by Larry Page and Sergey Brin, students at Stanford working on the Stanford Digital Library Project. The goal of the project was "to develop the enabling technologies for a single, integrated and universal digital library."
Conventional search engines ranked results by counting how many times the search terms appeared on the page but Page and Brin theorized about a better system that analyzed the relationships between websites. This new technology determined a website's relevance by the number of pages, and the importance of those pages, that linked back to the original site. Simply put, it helps rank web pages that match a given search string. The algorithm was named PageRank (after Larry Page) with patent assigned to Stanford University. However, Google has exclusive license rights on the patent from Stanford University.
Google Inc. (Google), a global technology company, was first incorporated as a privately held company on September 4, 1998. The announcement for its initial public offering followed on August 19, 2004. Brin and Page own about 16 percent of the company's stake. Forbes - Google is ranked 103 among the Top Global 2000 with a market cap of $203.22 billion (as on April 2012).
Google is a brilliant example of doing one thing really really well. It also understands the constant race of today's man against time and probably they are the only people who want the people to leave their website as quickly as possible. Google is applauded for assessing the importance of each page using variety of techniques and gives you information on the go. "Don't be evil" - the company's unofficial motto is said to recognize that You can make money without doing evil.
This search engine's mission can be summed up as facilitating access to information for the entire world, and in every language. To that end, the company has offices in more than 60 countries. Surely, Information or Google knows no boundaries.

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